The Vespa story begins in the aftermath of WWII in Italy. The Piaggio family, who was involved in the aerospace industry, decided to reinvent their business by addressing Italy’s need for a modern and affordable mode of transportation for the masses.The first vehicle was created from spare aircraft parts that were actual pieces of landing gears from Mussolini’s aeroplanes. It was Enrico Piaggio, who, because of its narrow waist and buzzing sound, named it la Vespa, meaning the wasp. In 1956, only 11 years after it was created, Piaggio sold its 1 millionth Vespa and the Vespa culture had emerged. Vespa has established a stronghold on pop culture that has transcended geographies and decades. Today, Vespa continues to be a symbol of freedom, hope, modernity, effortless style, and uniqueness, with a promise of new adventures.
A testament to the visionaries of the world - those who make the most of the present and strive for a better future. This marvellous ride adds a touch of flamboyance to your entrance, whether at pub crawls or at weekend gig. With its sleek design and striking colours, it is a chic fashion statement for those making a mark on the world and building legacies. Hop onto the Vespa Classic for there’s never a dull moment when you ride a timeless piece of art.
