IRRESISTIBLY TRENDY SINCE 1946 79 YEARS YOUNG AND CHARMING Since it first appeared in 1946, it has conquered the world with its disruptive and innovative charisma. Not just an agile and modern means of transport, it is a real attitude to life: independent, freethinking, positive, sensitive to the environment, iconoclastic and a spokesperson for young people's vision of life and social change. Its fresh, informal elegance has allowed it to stand the test of time with undiminished appeal and ability to conquer different generations and cultures. With over 19 million sold, it is a lifestyle icon, a star of musical, social and media phenomena and irreverently dynamic.
Amid the endless routines and daily grind, Vespa offers a way to escape - a chance to rediscover the joy of the journey. It's the celebration of small moments of joy. It's the warmth of the sun on your skin, the joy of laughter shared with friends, and the freedom of the open road where the wind playfully chases you. With its timeless design and vibrant colours, this iconic scooter turns every journey into a celebration of style, spontaneity, and the simple pleasures that make life beautiful.
